Brand Manager / Trade Marketing Manager – Perfume & Fragrance Industry

Job Description

Roles & Responsibilities
Brand Management

· Analyzing our brand positioning and consumer insights

· Helping shape and communicate our vision and mission

· Translating brand elements into plans and go-to-market strategies

· Lead creative development to motivate the target audience to “take action”

· Establish performance specifications, cost and price parameters, market applications and sales estimates

· Measure and report performance of all marketing campaigns, and assess ROI and KPIs

· Monitor market trends, research consumer markets and competitors’ activities

· Oversee new and ongoing marketing and advertising activities

· Monitor product distribution and consumer reactions

· Devise innovative growth strategies

· Align the company around the brand’s direction, choices and tactics

· Work closely with Sales & Supply chain team to ensure the availability of the dedicated products.

· Responsible for the brand review and pulling together the marketing strategy and marketing calendar for their dedicated brands.

· Ensure the sale and profitability of products and brands, assisting in pricing strategies by monitoring the competitors.

· Be the key contact person of the brand’s principal, building relationships and sharing market insights and brand performance.

Trade-marketing

· Lead Trade Marketing Strategy development to attain defined business objectives throughout product categories.

· Head responsibility to develop, execute and performance of programs created to enhance presence plus ultimate take-away.

· Contribute to organization’s goals plus objectives and enhance market share and sales performance.

· Establish channel strategies along with execute associated plans.

· Prepare trade promotional plan in designated channels with crucial customers.

· Provide marketing assistance to sales team.

· Lead retail channel’s trade marketing strategy development to accomplish defined business objectives throughout product categories.

· Head responsibility to manage and monitor Trade Marketing Investments as well as initiate execution.

· Prepare trade promotion plans with main customers.

· Coordinate communication of price, product and pack changes.

· Develop, supervise and improve procedures to link entire marketing activities with sales team activities.

· Work closely with Sales Team to enhance processes linking corporate brand building activities as well as Product Development activities with Sales activities.

· Coordinates activities associated to organization participation at tradeshows or events.

Desired Candidate Profile
– who can join immediately

– candidates from Perfume & Fragrance industry

– who holds valid UAE driving License with own car

– willingness to travel to different countries & regions for business