Digital Media Strategist

Job Description

Roles & Responsibilities
You will be required to perform the following:

▪ Identify, develop, and implement digital and social media communication strategy

to effectively engage with stakeholders.

▪ Develop an integrated model that encompasses all digital presence including social

media, digital media, and SEO/SEM.

▪ Set specific goals that align with the overall direction and business goals for each

of the channels.

▪ Track and measure outcomes including always-on activities, campaigns, and etc.

▪ Stay on top of the current best practices, trends and technologies for each social

and digital media Platform

▪ Generate innovative ideas to promote our brand through leveraging the company’s

owned digital channels.

▪ Develop business cases to support new digital strategies, budget requests, projects

and marketing plans.

▪ Help maintain the organization’s corporate image and identity.

▪ Develop creative briefs for the various programs and initiatives.

▪ Ability to prepare and present concise reports, proposals, and presentations.

▪ Other principle duties as spelled out in the internal procedures documents of

incumbents assigned to respective divisions within the organization.

Desired Candidate Profile
Essential: Bachelor’s degree in digital communication, marketing, Advertising,

journalism or related field

▪ 5+ years of experience in Advertising, social media, or corporate communications

filed

▪ Solid experience with social media platforms

▪ Strong understanding of communications channels and audiences

▪ Good understanding of digital media KPIs