Marketing Manager – Urgent Hiring

Job Description

Roles & Responsibilities
The Marketing Manager is to contribute for the development of the School’s marketing strategy to support the School’s growth agenda.

In line with this marketing strategy, he will subsequently develop and implement multi-channel tactical marketing campaigns, generating high quality admissions enquiries from multiple target segments.

Digital marketing and CRM aptitude is a key aspect of this role, and he will be responsible for spearheading the digital strategy, analytics and digital / CRM accounts as requirements of the team. This will involve working in close collaboration with key digital stakeholders and agencies.

The incumbent will possess strong digital channel marketing experience and have the ability to analyse activity, results and trends to provide insight and recommendations to the broader team.

Customer retention is also a key aspect of this role and he will be responsible for identifying opportunities and implementing sound customer retention programs, to ensure maximum pupil retention during key transition periods throughout the year.

This is a role with a high level of accountability and the key measures of success will be the number of new enquiries generated, footfall at Student Recruitment Events and the efficiency of the marketing spend (ROI).

Collaborating with the Admissions and Communications Teams is key to the success of this role.

The incumbent will act as the AGS Brand custodian of the school’s voice for the external prospective community, to ensure that content is aligned, refreshed and accurate. Importance will be placed on spotting opportunities to merchandise and leverage School success, which is culturally in tune with the Brand’s vision and values.

Desired Candidate Profile
Resident in Oman or GCC country.

Frequent travel between Duqm and Salalah.

Valid GCC Driving Licence.

7-14 years of relevant sales and marketing experience.

Excellent presentation skills with fluency in English.

Working knowledge of Arabic language would be an advantage.

Bachelor’s degree in related field of study such as Marketing or Communications, or the equivalent work related experience.

Proficient in the use of Microsoft Office Suite, database management, graphic designing, on on-line marketing modalities (Search engine optimization, digital/social media marketing via Facebook, Twitter, etc., other mobile applications).

Possesses collaborative leadership skills that encourage team cooperation and motivate relationship-building.

Is self-confident in oral, written, strategic and analytical abilities.

Ability to work independently.

Ability to work non-traditional hours with possible evening and weekend meetings/activities.