Responsible for helping maintain a brand by working on marketing campaigns. Duties include performing market research, strategizing with the marketing team and creating content to aid in the success of marketing campaigns.
This role includes several different responsibilities from planning, digital marketing, organizing events and promoting solutions to performing research and advertising.
KEY RESULTS AREAS (RESPONSIBILITIES):
Executes established branding and marketing strategy of MVP group within pre-agreed budgets
Conduct market research to assess current trends and brand awareness
Support different departments in producing marketing materials, ex; presentations, reports, case studies and whitepapers
Monitor corporate branding applications across the projects’ marketing materials to deliver quality corporate brand image consistently
Monitor competitors’ activity and market trends to identify opportunities and brainstorms potential improvements or changes in marketing strategy
Presents regular updates and information to other department heads and executives when required
Coordinate and oversees the production of all marketing materials, including printed documents, media advertising spots, Video production, website content, and social media accounts
Launch optimized online adverts through Google Adwords, LinkedIn etc… to increase company brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.), adjust and report to marketing manager
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, etc.)
Prepare online newsletters and promotional emails, organize their distribution through various channels and provide detailed performance reports.
Provide creative ideas for content marketing, update website content and collaborate with web developers and designers to improve user experience.
Planning, posting, and monitoring the ongoing company presence on social media
Organizing events, exhibitions and promotional activities.
Ensuring marketing plans are executed according to the project budget and timeline.
Write and proofread marketing copy for both online and print campaigns
Maintain and update customer databases on monthly basis
Evaluate, review and report on marketing campaigns, advertising, email marketing and SEO to make sure the correct mediums are being used and campaigns are effective
lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
Executes and coordinates CSR activities;
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