MARKETING RESEARCH & DEVELOPMENT ANALYSIS

Job Description

Roles & Responsibilities
MARKETING RESEARCH & DEVELOPMENT ANALYSIS

Job Description

Identifies and defines the objective of an assigned market research project; determines the best methods to use to meet these objectives.
· Identifies potential new markets through research.

· Need to have strong Market understanding in the Middle East & GCC Countries.

· Drafts questionnaires, polls, surveys, and other data collection resources.

Research and compile data related to current product market, customer demographics and interest, and factors influencing product demand.
Analyses results to identify ways of maximizing sales and market penetration.
Compiles data related to competitors’ such as pricing, sales, and marketing or distribution methodology.
Summarizes and analyses data; makes recommendations related to research findings.
Report findings, completes with graphs illustrating data and written text explaining complex findings.
Forecasts and tracks industry marketing and sales trends based on collected data.
Delivers reports and presentations of findings to management.
· Compile and analyze statistical data using modern and traditional methods to collect it.

· Perform valid and reliable market research SWOT analysis.

· Interpret data, formulate reports and make recommendations.

· Use online market research and catalogue findings to databases.

· Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.

· Remain fully informed on market trends, other parties research and implement best practices.

· Very strong knowledge in the GCC & Middle East Market

· Bilingual or know Arabic is preferable.

· Strong research on all Social Media platforms & News on what’s happening all over the world.

· Strong knowledge in the European Region.