Associate Manager – Growth Marketing

Job Description

Razorpay was founded by Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India.

We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, we’ve disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via Razorpay X ) and enabling capital availability for businesses (via Razorpay Capital ).

The Role

This individual will be responsible for the onboarding funnel and revival of churned merchants.

Roles And Responsibilities

Manage the onboarding funnel which includes c reation and updation of drips for funnel drop of each stage, creating experiments to optimise the conversion of onboarding funnel, working with data analytics team to find trends and breakage in funnel and working with product and CS to ensure complete activation of leads.
Manage the revival of churned merchants which includes tracking of seasonal vs actual churn, improving retention of revived merchants , improving the GMV of revived merchants
Campaign analysis – Post campaign analysis, reporting to be done and learnings to help improve/optimise for next campaign
Work with campaign ops and content team to set up campaigns on Moengage, hubspot, clevertap and the likes
Work with BA team to create dashboards for tracking funnel movement
Customer Cross sell Marketing – Create strategy activities across CRM channels: email marketing, SMS, WhatsApp blast, web notification, and ensure excellent execution
Lead Flow – Work together with internal stakeholders in designing lead flow with a personalized approach, engaging copy, captivating audio-visual contents, and team with outside sources to produce an engaging experience that increases lead conversion
Stakeholder Management – Identify all launch activities and collaborate with internal marketing stakeholders for the output deliverable
Communication Plan – Develop a content plan across channels based on the campaign strategy with a high-quality performance of the A/B testing mindset to drive product growth
Conduct market research and customer study through calls, surveys and interviews
Creation of tech led onboarding experiments like WA chat bots, AI driven onboarding guide

Mandatory Qualifications

2-5 years of relevant work experience.
Experience with email marketing, lead nurturing, marketing automation, and/or web analytics
Comfortable working with and consuming large amounts of data
Proficient in using marketing automation technology. Eg netcore smartech, Moenagage, Adobe, Hubspot, webengage etc
Knowledge of SEO/SEM, Google Analytics, and the latest digital marketing trends
Strong project management skills.

Razorpay believes in and follows an equal employment opportunity policy that doesn’t discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe.

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