Roles & Responsibilities
Job Summary
We are seeking a skilled and detail-oriented Google Analytics Data Analyst to join our team. As a Google Analytics expert, you will be responsible for collecting, analyzing, and interpreting website data to provide actionable insights and create visually engaging dashboards. Your expertise in data analysis and reporting will help drive informed business decisions and optimize our digital strategies.
Google Analytics:
- Implement and configure Google Analytics to accurately track and measure website performance, user behavior, and conversions.
Data Analysis:
- Utilize advanced data analysis techniques to extract, clean, and analyze large datasets from various sources, including Google Analytics, Google Ads, and other marketing platforms. Interpret data to identify trends, patterns, and insights that can inform business strategies and improve performance.
Reporting and Visualization:
- Design and develop reports, dashboards, and visualizations using tools like Power BI, Google Data Studio or Tableau. Present complex data in a clear and concise manner to stakeholders, highlighting key findings and actionable recommendations.
Performance Measurement: Define and implement key performance indicators (KPIs) for various business areas, campaigns, and initiatives. Monitor and track KPIs regularly to evaluate performance, identify areas for improvement, and provide recommendations for optimization.
A/B Testing and Experimentation:
- Collaborate with teams to design, execute, and analyze A/B tests and experiments. Use statistical techniques to measure the impact of changes and provide insights on user behavior, conversion rates, and overall campaign effectiveness.
Market Research:
- Conduct market research to identify trends, competitive landscape, and consumer behavior. Analyze market data to provide insights on market opportunities, customer preferences, and potential target segments
Cross-functional Collaboration:
- Collaborate with cross-functional teams, including marketing, product, and engineering, to gather requirements, understand business needs, and provide analytical support. Work closely with stakeholders to ensure data-driven decision-making and alignment of strategies.
Data Governance and Quality Assurance:
- Ensure data accuracy, integrity, and consistency by implementing data governance practices. Perform data quality checks, validate data sources, and troubleshoot data-related issues. Proactively identify opportunities to improve data collection, tracking, and reporting processes.
Continuous Learning and Industry Awareness:
- Stay up-to-date with industry trends, emerging technologies, and advancements in data analytics. Continuously enhance your skills and knowledge in data analysis, statistical modeling, and Google’s tools and platforms.
